09 Apr Accipio Announces Strategic Brand Split
Introducing Aicura for Leadership Development
Accipio, a pioneering force in digital learning and leadership development since 2010, is proud to announce the formal separation of its two core specialisms into distinct brands. From today, Accipio will focus exclusively on digital learning solutions, while the newly launched Aicura brand will lead the charge in leadership development and transformation, delivering world-class management apprenticeships and Chartered Management Institute (CMI)-accredited programmes.
This strategic evolution reflects the growth and maturity of both areas of the business. With this brand clarity, Accipio and Aicura are better positioned to deliver focused expertise, simpler messaging, and greater value to clients navigating an increasingly AI-driven and complex world. There will be no operational changes — the same expert teams will continue delivering the same high-quality work.
“The idea for Accipio was born during a transformation consultancy project in 2010,” said Sascha Benson-Cooper, CEO of Accipio and Aicura. “We asked ourselves: what truly drives people performance? The answer was twofold: first, democratising access to learning through powerful digital platforms. Second, transforming leaders and managers — because great leadership creates a ripple effect across entire organisations.”
Over the past decade, Accipio has delivered award-winning programmes that blend these two key levers. From the national Leadership Learning platform for policing, to scalable bespoke open-source LMS’ with 400+ soft skills modules, innovation has consistently emerged at the intersection of technology and human development.
Accipio’s unique combination of in-house software development and training delivery expertise has led to the creation of AccipioOne — a powerful plugin stack that enhances platforms like Moodle and Totara. As both capabilities have evolved, the time is right to give each its own identity.
“This change is about clarity and focus,” added Benson-Cooper. “Aicura will now take forward our leadership development offer — from executive coaching and behavioural change to culture transformation. Accipio remains your trusted partner in digital learning and platform innovation. Our mission is unchanged — but now we have two distinct brands to communicate it more clearly.”
About Aicura
Aicura delivers best-in-class leadership apprenticeships and CMI-accredited programmes, designed to empower both emerging and established leaders. Backed by research and cutting-edge learning technology, Aicura provides flexible, impactful development pathways that deliver measurable results.
The name Aicura embodies the values of modern leadership. It draws from the Latin word acu, meaning “done with precision,” and the Japanese name Akira, which signifies “intelligence,” “wisdom,” and “truth.” The “AI” in Aicura is intentional — reflecting the growing need to lead with, and alongside, artificial intelligence in today’s evolving world. These elements — precision, wisdom, truth, and tech-savvy insight — are the foundations of great leadership.
“The launch of Aicura marks an exciting new chapter in our mission to redefine leadership development,” said Benson-Cooper. “By blending deep leadership expertise with digital innovation, we’re helping professionals and organisations succeed in a fast-changing business landscape.”
Visit www.aicura.com to learn more.
About Accipio
Accipio is an award-winning digital learning agency with over a decade of experience transforming how organisations build capability. Through innovative solutions and its pioneering AccipioOne plugin stack, the company helps clients get more from Moodle and Totara.
Visit www.accipio.com to explore its digital learning solutions.
Stay tuned – another exciting brand launch will be announced soon.