Sport England is a non-departmental government body, responsible for growing and developing grassroots sport and increasing levels of activity in people within England.
Club Matters is Sport England’s “one-stop-shop” for Sports Clubs, providing free, convenient, practical resources to help develop and run sustainable clubs.
Sport England Club Matters (SECM) originally had three learning systems running in parallel, causing issues with maintenance, administration and user flows. The growth in active user numbers (users that had logged in within 6 months) had been flat for a number of years. They therefore wanted to combine the three sites and rejuvenate their online offering for a post-covid world where there is an increased need for online learning and support.
After a robust procurement process, Sport England selected Accipio as their Totara partner. We joined the core programme team and collaborated with Sport England and their partners to develop a strategy and deliver a number of solutions.
The solutions included:
After years of flat growth, we increased the number of active users on the open-access platform by over 1000% (from 1,300 to 13,000) within approximately 6 months.
This was largely due to the strategy, a new diagnostic tool (Club Improvement Tool) and a SEO (Search Engine Optimisation) plugin we built.
The site has almost 30,000 clubs, and the combination of the three platforms into one delivered significant savings of over £10,000 per annum. Automation in Totara also delivered time savings in administration load.
Because Totara is open-source, we were able to extend the site with a range of plugins.